The Business Plan Workbook | Colin Barrow, Paul Barrow, Robert Brown - Kogan Page Ltd

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One of the most important steps in launching or expanding a venture is the creation of a Business plan.
With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your Business idea, brand your business, research your market, and raise finance..
Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a Business plan, from creating a competitive Business strategy to its writing and presentation.
Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of Business planning.
The absence of a written Business Plan can lead to failure for new businesses, and inhibit growth and development.
One of the most important steps in launching or expanding a venture is the creation of a Business plan