If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots.
Wish found that candidates who connect emotionally with voters don\'t just win their hearts and minds--they win elections..
Wish draws on past and current case studies of Political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams.
Dr.
He outlines the sins to avoid--being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant--and provides a road map for turning each sin into a winning virtue.
Wish teaches tested strategies that gain candidates the critical advantage over their opponents.
Peter A.
In The Candidate\'s 7 Deadly Sins , Dr.
Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved.
Our brains are hardwired to bond with others through stories and nonverbal cues.
If voters don\'t connect with you, they won\'t vote for you.
These answers aren\'t wrong, but they overlook an equally important ingredient to victory: making an Emotional connection with voters.
If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots
