One of the greatest compliments I have ever received came very unexpectedly.
Best regards, Ron.
In other words, I hope this becomes The Car Salesman\'s Bible.
I Truly hope this becomes a tool that you use often and you have the discipline to follow the process.
This book is very extensive and was written for the new hire as well as the seasoned pro.
To give the person who wants to be a professional car salesperson a map on how to achieve success.
That is the reason for this book.
I asked him where he got that from and he said that salespeople had been passing it around for years because they never received better training from their employers.
One of the salespeople raised their hand, took out a folded up piece of paper, and read the steps of the sales process I had just listed.
I was making the point that following a process is extremely important and I listed the steps in the sales training that are in this book.
I was just hired as the general manager of a dealership and was holding my first meeting with the salespeople.
The same training you are about to receive.
I had been in the car business for about 20 years and had personally trained over 300 salespeople.
One of the greatest compliments I have ever received came very unexpectedly
