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The Catalyst: How to Change Anyone\'s Mind - Jonah Berger

Name: The Catalyst: How to Change Anyone\'s Mind - Jonah Berger
Brand: Jonah Berger
Price: 106.02 RON
Availability: InStock

Vânzător

libris.ro

Cumpără

Pret

106.02 Lei 117.8 Lei

Categorie (vânzător)

Business & Economics

Marca

Jonah Berger

Produs actualizat în urmă cu 12 zile

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Preț: 106.02 Lei

Caracteristicile produsului The Catalyst: How to Change

Brand: Jonah Berger
Categoria: Business & Economics
Magazin: libris.ro
Ultima actualizare: 02-07-2026 01:12:41

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Descriere magazin:
Berger, Jonah: - Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He\'s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine\'s Year in Ideas.

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