The CMO Manifesto - A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for Marketing executives who have been chartered to disrupt the status quo and become leaders of positive Change at their companies.
Throug.
Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help Marketing executives maximize the impact of their critical first 100 days.
The CMO Manifesto - A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for Marketing executives who have been chartered to disrupt the status quo and become leaders of positive Change at their companies
