\'A true Silicon Valley insider\' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. and illustrates what companies need to do to achieve them\' Forbes. . .
Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive._\'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand\' TechCrunch\'Articulates the stages that every product must go through to be successful .
This is the Cold Start problem.
Now, one of Silicon Valley\'s most esteemed investors uncovers how any product can surmount the Cold Start Problem - by harnessing the hidden power of network effects.
When you have just an idea and a handful of customers, growth can feel impossible. \'A true Silicon Valley insider\' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started
