Description The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate-on both sides of the deal-into a concise seven-page tool for bridging selling and negotiation.
Written in the customer\'s language, your Compelling proposal will dramatically increase engagement by presenting multiple acceptable options to the buyer, giving them a rare opportunity to participate in crafting a deal that is good for.
Description The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate-on both sides of the deal-into a concise seven-page tool for bridging selling and negotiation.
Written in the customer\'s language, your Compelling proposal will dramatically increase engagement by presenting multiple acceptable options to the buyer, giving them a rare opportunity to participate in crafting a deal that is good for