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The Copywriter\'s Handbook: A Step-By-Step Guide to Writing Copy That Sells - Robert W. Bly

Name: The Copywriter\'s Handbook: A Step-By-Step Guide to Writing Copy That Sells - Robert W. Bly
Brand: Robert W. Bly
Price: 110.1 RON
Availability: InStock

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libris.ro

Cumpără

Pret

110.1 Lei 122.33 Lei

Categorie (vânzător)

Business & Economics

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Robert W. Bly

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The Copywriter\'s Handbook: A Step-By-Step - Disponibil la libris.ro

Pe YEO găsești The Copywriter\'s Handbook: A Step-By-Step de la Robert W. Bly, în categoria Business & Economics.

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Preț: 110.1 Lei

Caracteristicile produsului The Copywriter\'s Handbook: A Step-By-Step

Brand: Robert W. Bly
Categoria: Business & Economics
Magazin: libris.ro
Ultima actualizare: 29-05-2026 09:40:17

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Descriere magazin:
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step Motivating Sequence for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful lead magnets that double response rates * The 4 S formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly\'s The Copywriter\'s Handbook remains the ultimate guide for people who write or work with copy.

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Produse asemănătoare

$The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America\'s Top Copywriters, Paperback/Joseph Sugarman$