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The classic Guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers .
It reveals dozens of copyWriting techniques That can help you write both print and online ads, emails, and websites That are clear, persuasive, and get more attention--and sell more produc. even small business owners and information marketers. . .
The classic Guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers
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