A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA..
It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation.
The Corporate Startup is that playbook.
Companies need a playbook; a process by which they can start the process of transforming their organizations into Innovation engines.
The question is how.
Big Companies need to innovate or die. - Jury CMI Management Book of the Year.
This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures Innovation at every level in a business.
This book helps organisations of all sizes to manage innovation. - The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to Develop new products and business models. - The principles and practices outlined in this book provide Companies with a blueprint of how to manage Innovation while they execute on their core business. - The challenge most Companies face is how to Develop new products for new markets, while managing their core business at the same time.
There is now more pressure on Established Companies to innovate. - The world around us is changing rapidly.
Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship The Corporate Startup is a practical guide for Established Companies that aspire to Develop and sustain their Innovation capabilities. - Alex Osterwalder, Co-author of Business Model Generation .
A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business
