The Creative Nudge: Simple Steps to Help You Think Differently, Paperback/Mick Mahoney

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Caracteristicile produsului The Creative Nudge: Simple Steps

• Brand: Laurence King
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 21-12-2024 01:38:29

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Descriere magazin:
Creative thinking is something everyone can do. It\'s a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge , use nudge theory to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life. About author(s): Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick\'s strategic partner, Kevin Chesters , has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.