The Cult of Creativity: A Surprisingly Recent History - Samuel W. Franklin

Descriere YEO:

The Cult of Creativity: A - Disponibil la libris.ro

Pe YEO găsești The Cult of Creativity: A de la Samuel W. Franklin, în categoria History.

Indiferent de nevoile tale, The Cult of Creativity: A Surprisingly Recent History - Samuel W. Franklin din categoria History îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 153 Lei

Caracteristicile produsului The Cult of Creativity: A

• Brand: Samuel W. Franklin
• Categoria: History
• Magazin: libris.ro
• Ultima actualizare: 13-10-2025 01:27:33

Comandă The Cult of Creativity: A Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda The Cult of Creativity: A de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
A history of how, in the mid-twentieth century, we came to believe in the concept of creativity. Creativity is one of American society\'s signature values. Schools claim to foster it, businesses say they thrive on it, and countless cities say it\'s what makes them unique. But the idea that there is such a thing as creativity--and that it can be cultivated--is surprisingly recent, entering our everyday speech in the 1950s. As Samuel W. Franklin reveals, postwar Americans created creativity, through campaigns to define and harness the power of the individual to meet the demands of American capitalism and life under the Cold War. Creativity was championed by a cluster of professionals--psychologists, engineers, and advertising people--as a cure for the conformity and alienation they feared was stifling American ingenuity. It was touted as a force of individualism and the human spirit, a new middle-class aspiration that suited the needs of corporate America and the spirit of anticommunism. Amid increasingly rigid systems, creativity took on an air of romance; it was a more democratic quality than genius, but more rarified than mere intelligence. The term eluded clear definition, allowing all sorts of people and institutions to claim it as a solution to their problems, from corporate dullness to urban decline. Today, when creativity is constantly sought after, quantified, and maximized, Franklin\'s eye-opening history of the concept helps us to see what it really is, and whom it really serves.