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The Designing for Growth Field Book: A Step-By-Step Project Guide, Paperback/Jeanne Liedtka - Columbia University Press


The Designing for Growth Field Book: A Step-By-Step Project Guide, Paperback/Jeanne Liedtka
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(05-11-2024)
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Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth.
In the Field book, Jeanne Liedtka, Tim Ogilvie, and.
This updated and expanded companion Guide is a stand-alone Project workbook that provides a Step-By-Step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth


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