A fascinating and funny guide to history\'s Favorite genius--and why he still matters.
Cohen shows us the myriad ways the Nobel Prize winner\'s influence is still with us, giving an in-depth--and often hilarious--look at the world\'s Favorite Genius like you\'ve never seen him before..
Along the way, he meets scientists and celebrities, speaks to dozens with the last name Einstein (including two rabbis), and even tracks down the brain of Einstein, stolen from his body during the autopsy.
In The Einstein Effect , Cohen embarks on a global quest to unearth Einstein\'s ongoing relevance today.
Award-winning author and journalist Benyamin Cohen has a bizarre side hustle as the manager of Einstein\'s official social media accounts, which have 20 million followers--more than most living celebrities.
He appears in new books, TV shows, and movies all the time--and fans are paying millions for Einstein relics at auction.
His legacy underpins the search for aliens, the rescue of refugees, the invention of time machines, and the debunking of fake news.
But it\'s not just Einstein\'s scientific discoveries that continue to shape our world.
His influence is seen in much of the technology we use every day: GPS, remote controls, weather forecasts, even toothpaste.
Albert Einstein was the first modern-day celebrity and, decades after his death, still has the world\'s most recognizable face.
Jacobs, New York Times bestselling author A fascinating look Into how Einstein\'s Genius and science continues to show up in so many facets of our everyday lives and his enduring legacy as an unlikely pop culture icon. --A.
J.
A fascinating and funny guide to history\'s Favorite genius--and why he still matters
