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In the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel.
Instead, h.
Napolitan makes clear that the idea of "selling" candidates is a misnomer. "The issues don\'t mean a hell of a lot," he observes.
He highlights the use of mass media, foreseeing the power of television in successful political campaigns.
In this fascinating memoir, Napolitan takes a look how candidate win.
In the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel
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