In the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel.
He died in December, 2013, at the age of 84..
Napolitan served on the 1960 "Kennedy for President" campaign, was Director of Media for the 1968 Hubert Humphrey campaign and received the French Legion of Honour in 2005.
It was he who coined the term "political consultant" to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time.
Joseph Napolitan worked as a general consultant on over 100 political campaigns in the United States, and many others throughout the world.
Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.
Though it\'s not a handbook, Napolitan has said that The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians.
Instead, he says those who win elections have personalities that make for "instant involvement" with viewers and listeners.
Napolitan makes clear that the idea of "selling" candidates is a misnomer. "The issues don\'t mean a hell of a lot," he observes.
He highlights the use of mass media, foreseeing the power of television in successful political campaigns.
In this fascinating memoir, Napolitan takes a look how political candidates win.
In the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel
