It\'s no longer elite French designers, but mainstream consumers who are dictating fashion trends, contends the author, a senior writer at the Wall Street Journal.
Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi\'s Business spiraling..
In The End of Fashion, Wall Street Journal , reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing.
Indeed, one need look no further than the Gap to see proof of this.
Now designers take their cues from mainstream consumers and creativity is channeled more into mass-Marketing clothes than into designing them.
The time when fashion was defined by French designers whose clothes could be afforded only by elite has ended. 8-page photo insert.
Agins traces the history of the fashion Business and relates it to the cultural changes of the past 50 years.
It\'s no longer elite French designers, but mainstream consumers who are dictating fashion trends, contends the author, a senior writer at the Wall Street Journal
