A practical guide to selling technology.
People buy from people that they trust; people buy something that they need and they.
Trust x Needs x Value = Successful Selling Trust, needs and value are the three things that a Sales person must establish with any buyer, whether they are selling shoes or aeroplanes.
The Equation of Sales is the distillation of more than 20 years of Sales experience into practical tools for people selling technology.
A practical guide to selling technology