The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers, Hardcover/Erik Peterson

Descriere YEO:

The Expansion Sale: Four Must-Win - Disponibil la elefant.ro

Pe YEO găsești The Expansion Sale: Four Must-Win de la McGraw-Hill Education, în categoria Foreign Books.

Indiferent de nevoile tale, The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers, Hardcover/Erik Peterson din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 195.99 Lei

Caracteristicile produsului The Expansion Sale: Four Must-Win

• Brand: McGraw-Hill Education
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 07-03-2025 01:38:19

Comandă The Expansion Sale: Four Must-Win Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda The Expansion Sale: Four Must-Win de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Proven customer engagement approaches for winning in the most important moments driving profitability and growth--customer retention and expansion Industry analysts report that up 70- 80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions? The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures. About the Author Erik Peterson is CEO of Corporate Visions, a $70 million customer conversation consulting and training company. He has delivered consulting engagements, keynotes, and messaging skills workshops to more than 10,000 marketing and sales executives in over 13 countries, and his teams have executed this work in 56 countries around the world. Tim Riesterer, Chief Strategy Officer of Corporate Visions conducts original, exclusive research in the area of decision-making science and its use in B2B marketing, sales and customer success. He partners with leading academic researchers in the area of behavioral science, persuasion and negotiations to test and develop the concepts that are then proven with clients in real-world application.