The Expected Goals method is football\'s best-kept secret.
This book will make you watch Football differently - Tobias Pedersen Possibly the most ground-breaking Football book ever written - Football Impact A brilliant account of the history and future of Expected Goals - StatShot.
Soon enough, anyone who doesn\'t understand the Expected Goals philosophy will be left behind.
Fans are finally catching on to the pioneering means of Football analysis.
More recently, the Expected Goals method has been adopted by the media as a form of insight.
In the last five years, the small West London side have turned over more than 100m in transfer revenue from their use of the Expected Goals method in player recruitment.
Brentford FC were leaders in this field, managing to assemble a Play-Off-reaching squad on a shoe-string budget.
Before long, Football clubs had caught on to the ground-breaking insight given by xG.
These bettors utilised the Expected Goals method to turn over hundreds of millions of pounds from the bookmakers.
It didn\'t take long for professional gamblers to begin using xG to predict match outcomes.
Expected Goals (otherwise known as xG) was originally conjured up by a small corner of the online Football analytics community.
Despite this, most ordinary fans still don\'t understand what the Expected Goals method is - or appreciate the significant impact that it is set to have on the sport in coming years.
And the media have recently started using Expected Goals to offer more profound insight in their broadcasts.
Club scouts have used Expected Goals to identify hidden gems in the transfer market.
Professional gamblers have used Expected Goals to make millions through Football betting.
The metric gives unparalleled insight into which teams and players are performing at the highest level.
The Expected Goals method is football\'s best-kept secret
