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The Experience Economy, Paperback/B. Joseph Pine II

Name: The Experience Economy, Paperback/B. Joseph Pine II
Brand: Harvard Business School Press
SKU: 2da28e54e711b52a9e0b0d82e3cf8707
Price: 124.65 RON
Availability: InStock

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elefant.ro

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124.65 Lei 152.99 Lei

Categorie (vânzător)

Foreign Books

Marca

Harvard Business School Press

Produs actualizat în urmă cu 2 luni

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The Experience Economy, Paperback/B. Joseph - Disponibil la elefant.ro

Pe YEO găsești The Experience Economy, Paperback/B. Joseph de la Harvard Business School Press, în categoria Foreign Books.

Indiferent de nevoile tale, The Experience Economy, Paperback/B. Joseph Pine II din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 124.65 Lei

Caracteristicile produsului The Experience Economy, Paperback/B. Joseph

Brand: Harvard Business School Press
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 13-07-2026 00:25:33

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Descriere magazin:
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer\'s heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

The Experience Economy, Paperback/B. Joseph Pine II - 0 | YEO

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The Partnership Economy. How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences, Hardback/David A. Yovanno

elefant.ro Actualizat in 13/07/2026

187.99 Lei