Description An entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising.
He is the author of Protecting Donor Intent: How to Define and Safeguard Your Philanthropic Principles..
JEFFREY CAIN is a founding partner of American Philanthropic, a former executive in the Nonprofit and philanthropic community, and is currently CEO of CrossFit, Inc.
He is the author of The Philanthropic Revolution: An Alternative History of American Charity.
About the Author JEREMY Beer is the cofounder and CEO of American Philanthropic, where he has helped more than 300 nonprofits fundraise.
The Forgotten Foundations of Fundraising is at once eminently Practical and absolutely delightful.
Fundraising is serious, but learning about it needn\'t be a chore.
Philanthropy is not about bottom lines and return on investment--successful fundraisers provide a platform for donors to affirm their ideals, values, and morals.
They make an impassioned plea for the importance of civil society to American democracy and build a compelling case for fundraising as an honorable component of a healthy civic culture.
Expertly deflating the pretensions of those who would make fundraising a bureaucratic and esoteric profession, Beer and Cain elucidate the Practical knowledge and relationship skills that still matter more than anything else.
You\'ll never read another fundraising book quite like this one.
And it does so with sprightly prose and sharp observations.
It gives insightful Advice on making personal meetings count, soliciting foundations, and training young fundraisers.
It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy Nonprofit culture.
The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs.
Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.
In The Forgotten Foundations of Fundraising , Jeremy Beer and Jeff Cain, cofounders of American Philanthropic, a leading consulting firm for Nonprofit organizations, offer Practical lessons and unconventional Wisdom for both Nonprofit Leaders and novices in the art and science of raising money.
Description An entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising
