The Four Day Creative Brief is a Practical Guide to Writing a Creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses.
It walks the reader step by step through the research, Writing and presentation that goes on in a strategist\'s typical day, helping to build confidence and clarity into the process for up and coming professionals..
The Four Day Creative Brief is a Practical Guide to Writing a Creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses