Intellectual Property (IP) is fast becoming the most valuable business asset: proprietary brands, design and content determine the Success and longevity of companies.
Based on inside experience from some of the world\'s b.
This first-of-its-kind guide for the C-suite not only summarizes in plain business language why IP is fundamental to brand-based companies, it provides hands-on advice on the actual organization of IP within Your business.
THE Great CATAPULT shows the way in this global reality.
Intellectual Property (IP) is fast becoming the most valuable business asset: proprietary brands, design and content determine the Success and longevity of companies