By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds.
This new 6th edition includes greater attention to non-Western studies, as w.
Students gain a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media.
By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds
