There\'s a science to getting others to buy from you--a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn\'t really about moving a product or service.
It always has and always will be done H2H--that is, Human 2 Human..
Despite all the processes, lingo, methodologies, and corporate rhetoric, sales--no matter the industry--has never truly been B2B or B2C.
They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.
Connecting and Persuading are no longer soft skills.
It\'s designed for Sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need.
This book is a peek under the hood of Lance\'s proven, predictable, scalable process.
Whether you\'re a seasoned professional or an entrepreneur trying to pitch the next great idea--or maybe you just want to get better at getting what you want-- The Human Sales Factor: The H2H Equation for Connecting, Persuading, and Closing the Deal is for you.
Having spent nearly three decades meticulously examining the skillsets required for Connecting with others--through the training and coaching of thousands of Sales leaders and their teams for some of the biggest brands in the world--bestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.
It\'s about moving people .
There\'s a science to getting others to buy from you--a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn\'t really about moving a product or service
