Humans are hardwired with five basic food instincts: hunger (we need to feel full and satisfied); variety (we are driven to seek a varied diet); calorie density (we are drawn to foods high in calories); and, familiarity and availability (if food is around, we eat it).
With \'The I Diet\', we have a way to actually regain control of our appetites\'..
That is the problem.
We want to stop, but we can\'t - it\'s simply too hard to resist all the high-calorie food out there.
Kessler, M.
D., former FDA commissioner and author of the bestselling \'The End of Overeating\', says, \'We know we eat too much.
As David A.
Full of tips and strategies (next time you want a high-calorie food like a Big Mac with cheese, a small portion between two low-calorie items, such as salad and fruit), success stories, day-by-day menus, and easy-to-follow recipes, \'The I Diet\' can help anyone break the vicious cycle of eating more food and enjoying it less.
By taking advantage of our biological hardwiring - by feeding rather than depriving our five food instincts - we can reach and maintain a desired body weight.
Humans are hardwired with five basic food instincts: hunger (we need to feel full and satisfied); variety (we are driven to seek a varied diet); calorie density (we are drawn to foods high in calories); and, familiarity and availability (if food is around, we eat it)