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A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the Brain can help us Change minds for the better.
But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying.
We all have a duty to affect others--from the classroom to the boardroom to social media.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence.
A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the Brain can help us Change minds for the better
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