This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of Product managers in modern Technology companies.
Let your product\'s success become your success.
Not only will your Product succeed, you\'ll succeed, too, when you read the final chapter on advancing your career.
From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy.
This book methodically documents the tools Product managers everywhere use to align their teams with market needs and organizational goals.
With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply.
If you don\'t know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new Product managers to act like pros right out of the gate.
Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority.
The Influential Product Manager teaches Product managers how to behave at each stage of the Product life cycle to achieve the best outcome for the customer.
People from nontechnical and technical backgrounds alike are eager to master this exciting new role.
The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved Technology products.
Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike.
This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of Product managers in modern Technology companies
