Cooper calls for a Software Revolution in his bestselling book, now in trade paperback with a new Foreword and Afterword.
More importantly, he uses his own work with companies big and small to show how to harness those talents to create Products that will both thrill their users and grow the bottom line..
He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products.
Business executives have let the Inmates run the asylum! In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to Restore the sanity.
They have inadvertently put programmers and engineers in charge, leading to Products and processes that waste money, squander customer loyalty, and erode competitive advantage.
The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-Tech industry.
Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these Products easy to use.
Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology.
This new edition, endorsed by leaders in the industry, reveals the dark underbelly of the software user interface development.
Bush. eWeek lists Alan Cooper, the father of Visual Basic, as the #2 mover and shaker in a list of the 25 most influential people in technology--#1 was President George W.
Cooper calls for a Software Revolution in his bestselling book, now in trade paperback with a new Foreword and Afterword
