"Innovation" is the hottest buzzword in business.
It explains so much about what is wrong with our technology, our economy, and the world, and gives a simple recipe for how to fix it: Focus on understanding what it takes for your products and services to last."--Tim O\'Reilly, founder of O\'Reilly Media. . .
But what if our Obsession with finding the next big thing has distracted us from the Work That Matters most? "The Most important book I\'ve read in a long time . "Innovation" is the hottest buzzword in business