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The Innovation Mindset: Eight Essential Steps to Transform Any Industry, Hardcover/Lorraine Hudson Marchand

Name: The Innovation Mindset: Eight Essential Steps to Transform Any Industry, Hardcover/Lorraine Hudson Marchand
Brand: Columbia Business School Publishing
Price: 264.99 RON
Availability: InStock

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264.99 Lei

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Foreign Books

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Columbia Business School Publishing

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Preț: 264.99 Lei

Caracteristicile produsului The Innovation Mindset: Eight Essential

Brand: Columbia Business School Publishing
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 07-06-2026 00:30:09

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Descriere magazin:
Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand-a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas-lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators. Marchand\'s how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream. Book specifications: Dimensions: 218 x 147 Author: Lorraine Hudson Marchand Cover type: Hardcover Publishing Year: 2022 Publishing Month: 9 Pages: 322 Language: English Publisher: Columbia Business School Publishing Weight: 522 g

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