Both enlightening and entertaining, Dr Max McKeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation.
Drawing on over 30 years of the author\'s research an.
You\'ll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise.
Both enlightening and entertaining, Dr Max McKeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation