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Description Firms are collecting and analyzing Customer Data at an ever increasing rate in response to evidence that Data analytics (precision targeting, improved selling) generates a positive return.
Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard fo.
Yet efforts often ignore customers\' privacy concerns and feelings of vulnerability with long-term effects on customers\' trust, relationships, and ultimately financial performance.
Description Firms are collecting and analyzing Customer Data at an ever increasing rate in response to evidence that Data analytics (precision targeting, improved selling) generates a positive return
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
