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Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world\'s most successful business organizations, showing companies of all types how to Create one, and demonstrating how to use it to achieve radical growth.
Illustrations: 11 Figures.
Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world\'s most successful business organizations, showing companies of all types how to Create one, and demonstrating how to use it to achieve radical growth
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