Why companies need to move away from a product first orientation to pursuing innovation based on customer need.
In the past, companies found success with a product-first orientation; they made a thing that did a thing.
Companies that know.
The IoT, where real and digital coexist, is powering new ways to meet human needs.
The authors explain how the introduction of smart objects connected by the Internet of Things signals fundamental changes for business.
Zipcar inverted the traditional car company mission.
Rather than asking How do the products we make meet customer needs? companies should ask How can technology help us reimagine and fill a need? Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles.
The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation.
Why companies need to move away from a product first orientation to pursuing innovation based on customer need.
In the past, companies found success with a product-first orientation; they made a thing that did a thing.
Finally, they offer a blueprint for businesses making the transition to Inversion and interviews with leaders of major companies and game-changing startups.
The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.
The authors chart the evolution of three IoTs--the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences).
Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury.
The IoT, where real and digital coexist, is powering new ways to meet human needs.
The authors explain how the introduction of smart objects connected by the Internet of Things signals fundamental changes for business.
Zipcar inverted the traditional car company mission.
Rather than asking How do the products we make meet customer needs? companies should ask How can technology help us reimagine and fill a need? Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles.
TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation.
Why companies need to move away from a product first orientation to pursuing innovation based on customer need.
In the past, companies found success with a product-first orientation; they made a thing that did a thing
