These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap.
This book shows you techniques to make offerings people want, as well as make people want Your offering..
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
Focusing on Customer Needs isn\'t a nice-to-have, it\'s a strategic imperative.
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap