A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.
In The Leader\'s Brain, Platt explains: Why two managers, when presented with the same set of information, Make very different decisions
Why some companies (Apple) Build strong social and emotional connections with their customers and others do not (Samsung)
How some of the most significant events in sports history, like the Miracle on Ice, contain insights for how to Build a team
Why even some of the most v.
Neuroscience is providing answers to many of leadership\'s most vexing challenges.
Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt\'s pioneering research has deepened our understanding of how key areas of the brain work--and how that understanding can be applied in business settings.
In The Leader\'s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how.
The good news for the rest of us is that those abilities can be developed.
They\'re the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers.
Leadership is a set of abilities with which a lucky few are born.
In The Leader\'s Brain, Platt explains: Why two managers, when presented with the same set of information, Make very different decisions
Why som A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.
Neuroscience is providing answers to many of leadership\'s most vexing challenges.
Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt\'s pioneering research has deepened our understanding of how key areas of the brain work-and how that understanding can be applied in business settings.
In The Leader\'s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how.
The good news for the rest of us is that those abilities can be developed.
They\'re the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers.
Leadership is a set of abilities with which a lucky few are born.
A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more
