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Caracteristicile produsului The Leader\'s Brain: Enhance Your
- Brand: Michael Platt
- Categoria: Business & Economics
- Magazin: libris.ro
- Ultima actualizare: 15-12-2024 01:42:32
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A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.
Leadership is a set of abilities
with which a lucky few are born. They\'re the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The
Leader\'s
Brain:
Enhance Your Leadership,
Build Stronger Teams,
Make Better Decisions, and
Inspire Greater Innovation with Neuroscience, Wharton
Neuroscience Initiative director
Michael Platt explains how. Over two decades as a professor and practitioner in neuroscience, psychology, and marketing,
Platt\'s pioneering research has deepened our understanding of how key areas of the brain work-and how that understanding can be applied in business settings.
Neuroscience is providing answers to many of leadership\'s most vexing challenges. In The
Leader\'s
Brain,
Platt explains: Why two managers, when presented
with the same set of information, make very different decisions; Why som A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.
Leadership is a set of abilities with which a lucky few are born. They\'re the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The
Leader\'s
Brain:
Enhance Your Leadership,
Build Stronger Teams,
Make Better Decisions, and
Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director
Michael Platt explains how. Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt\'s pioneering research has deepened our understanding of how key areas of the brain work--and how that understanding can be applied in business settings. Neuroscience is providing answers to many of leadership\'s most vexing challenges. In The Leader\'s Brain, Platt explains: Why two managers, when presented with the same set of information, make very different decisions; Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the Miracle on Ice, contain insights for how to build a team; Why even some of the most v