The Lego Story: How a Little Toy Sparked the World\'s Imagination - Jens Andersen - Jens Andersen

Cumpara the lego story: jens andersen de calitate.
Pe yeo poti sa gasesti cel mai bun pret pentru the lego story: jens andersen

The extraordinary inside story of LEGO, based on unprecedented access to the company\'s archives and rare interviews with the founding family that still owns the company This book tells the story of how my family built the Lego brand.
Richly illustrated with never-before-seen photos from the family\'s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand..
A riveting cultural history of changing generations\' views of childhood and the importance of play, The Lego Story also a fascinating case study of how innovation and creativity helped leaders transform Lego from a small carpentry business into the world\'s largest producer of play materials and one of the most beloved brands in the world.
The Lego Story is built on Jens Andersen\'s unique access to LEGO\'s own archives, as well as on Andersen\'s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the Lego group and grandson of its founder, Ole Kirk Christiansen.
This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children\'s right to play--and who believe grown-ups, too, should make the time to nurture their inner child.
Lego is also a vision of the significance of what play can mean for humanity.
Yet Lego is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. --Kjeld Kirk Kristiansen, former President/CEO of the Lego Group and 3rd generation owner It\'s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves.
The extraordinary inside story of LEGO, based on unprecedented access to the company\'s archives and rare interviews with the founding family that still owns the company This book tells the story of how my family built the Lego brand