A snobbish French executive arrives in Shanghai with his expensive shoes and ties, expecting a short career-boosting posting before returning to Paris.
The Lettuce Diaries is a revealing and humorous memoir of entrepreneurship, doubling as a primer for all seeking to do business in China, and explaining things the French executive, Xavier Naville , only learned the hard way - like humility and listening to people, and how the Chinese economy is both totally different and a huge opportunity..
It didn\'t work out as he planned.
Instead, he ends up deep in China\'s manure-soaked fields, buying and selling vegetables, all because he has convinced himself that he can singlehandedly drag Chinese agriculture into the 21st Century.
A snobbish French executive arrives in Shanghai with his expensive shoes and ties, expecting a short career-boosting posting before returning to Paris
