The Long Southern Strategy: How Chasing White Voters in the South Changed American Politics, Paperback/Angie Maxwell - Oxford University Press, USA

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The Southern Strategy was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy." The Southern Strategy is traditionally understood as a Goldwater and Nixon-era effort by the Republican Party to win over disaffected White Voters in the Democratic stronghold of the American South.
To realign these Voters with the GOP, the party abandoned it.
The Southern Strategy was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy." The Southern Strategy is traditionally understood as a Goldwater and Nixon-era effort by the Republican Party to win over disaffected White Voters in the Democratic stronghold of the American South