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The Marketer\'s Guide to Law - Disponibil la libris.ro
Pe YEO găsești The Marketer\'s Guide to Law de la Genevieve Burnett, în categoria Law.
Indiferent de nevoile tale, The Marketer\'s Guide to Law Firms: How to build bridges between fee earners and fee burners in your firm - Genevieve Burnett din categoria Law îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.
Preț: 148.72 Lei
Caracteristicile produsului The Marketer\'s Guide to Law
- Brand: Genevieve Burnett
- Categoria: Law
- Magazin: libris.ro
- Ultima actualizare: 08-10-2025 01:33:53
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Descriere magazin:
Are you a marketer or business development professional who works in a law
firm and finds it difficult to get projects off the ground? Are you frustrated by
your firm\'s slow decision-making process? Do you find the lawyers you work with to be both risk averse and resistant to change? Are you concerned that many of them perceive the marketing team as ineffective and unresponsive? Or are you a marketer who has just landed
your first job in a law
firm? Do you feel you\'ve entered an unfamiliar world defined by hierarchy, as well as a rigid binary distinction
between fee
earners and fee
burners? If so, The
Marketer\'s
Guide to Law
Firms: how to
build bridges between fee
earners and fee
burners in
your firm is a must-read book. In this insightful and succinct analysis, Dr
Genevieve Burnett and Sally King demonstrate that the primary reason law firms struggle with marketing is because, in most of them (whether in New York or Sydney), there is a fundamental problem with the relationship
between lawyers and marketers. What causes this gap? Why is this relationship so often dysfunctional? By taking you on a journey through the structure and culture of law firms, as well as the different way lawyers and marketers think, this book will help you understand what makes both lawyers and their firms tick. Most importantly, it will give you the analytical framework to
build more productive relationships with lawyers, so you can work together to create marketing and business development campaigns that deliver concrete results.