Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the Marketing process - from Concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.
In this book, Marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents..
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the Marketing process - from Concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film
