COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill Schley Today\'s #1 communication\'s secret is: It\'s not what people hear.
This smart little book shows you how --GRAHAM WESTON, Former Chairman of Rackspace NYSE: RAX. --JACK TROUT, co-author of the legendary Positioning: The Battle for your Mind Too many CEOs forget it\'s their responsibility to differentiate the company.
D., President of The Kitchens Group WOW, one of the most important books you will read in your lifetime --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act Small The Micro-Script Rules is dead on--it\'s how to verbalize your difference. --JIM KITCHENS, Ph.
This should be required reading for every candidate and campaign consultant.
Now they\'re yours in this smart and entertaining book by best-selling author Bill Schley.
They\'ve been used by great communicators for 1,000 years.
Imagine what magic words like these can do for your brand, your career, your website or your business plan. - A presidential election turned on a 4 word phrase. - Ernest Hemingway thought his greatest story ever was 6 words long. - A lawyer won the murder trial of the century with 8 simple words.
That\'s why: - A new product seizes 50% of the market in 2 years using 7 perfect words.
They want us to package it for them--in very special, short sets of words called Micro-Scripts.
They want help to make snap judgments on the least bit of info.
Our brains crave less.
Because with 500 billion messages going by per second, we can\'t win by delivering more data.
Call it survival of the simplest--that\'s the bottom line for branders, political candidates, teachers, advertisers--anyone who must communicate today.
That\'s why the right six words will always beat 6,000 when you know which to pick And it\'s all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
It\'s what they repeat.
COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill Schley Today\'s #1 communication\'s secret is: It\'s not what people hear
