The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
This book is going to show you how customer conversations go wrong and how you can do better..
We all know we\'re supposed to do it, but nobody seems willing to admit that it\'s easy to screw up and hard to do right.
Talking to Customers is one of the foundational skills of both Customer Development and Lean Startup.
It\'s Your responsibility to find it and it\'s worth doing right .
As a matter of fact, it\'s not their responsibility to tell you the truth.
It\'s a bad question and Everyone will lie to you at least a little .
You shouldn\'t ask anyone if Your Business is a Good idea.
This is technically true, but it misses the point.
They say you shouldn\'t ask Your mom whether Your Business is a Good idea, because she loves you and will lie to you.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak
