The Narrative Gym by Dr. - Michael Strauss, Former head of the Office of Science Quality Review, U.
S.
D.
A..
The Narrative Gym is the definitive communications tool for the Information Society.
The bottom line is: You\'ve got something to say AND you know it\'s important, BUT you\'re having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework.
It\'s at the core of everything memorable because it is Narrative itself.
You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed Call Me Maybe song from Carlie Rae Jepsen, the 1600\'s poem To His Coy Mistress, blockbuster movies - on and on.
It is at the heart of how humans have communicated for thousands of years.
Randy Olson formulated the ABT Narrative Template (___ AND ___ BUT ___ THEREFORE ___) in his 2013 TEDMED Talk, and his 2015 book, Houston, We Have A Narrative.
This was propagated by his students, then articulated by the co-creators of the animated series, South Park, in a 2011 documentary.
School of Cinematic Arts who in a 1986 speech first talked of replacing the word and with either but or therefore to strengthen the Narrative content of a text.
The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.
S.
C.
The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.
The original insights for this Communication model come from Hollywood screenwriting.
This is a new and unique resource.
There is no other analytical model for Narrative structure like the ABT Framework. pretty much all communication.
There is no other book on the ABT Framework.
It\'s a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ...
Randy Olson presents a new model for Messaging and communication.
The Narrative Gym by Dr
