The New Music Industry: Adapting, Growing, and Thriving in the Information Age, Paperback/David Andrew Wiebe - Createspace Independent Publishing Platform

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Description The Music industry has changed, and there has never been a greater time for independent artists to build a community of followers and fans through the myriad of new media tools available to them.
Human nature is to resist.
The key to adapting, Growing and Thriving in the Information age lies in a willingness to experiment and to change.
Whether it\'s online or offline, there are many things competing for people\'s attention, and cutting through the noise has become the new motto for businesses and musicians alike.
Artists of every kind have also been witnesses to the effects of the massive transition into a new age.
It isn\'t just jobs and pension programs that have been affected.
With the industrial age firmly in the past, the implications are far reaching.
Then, the book explains what the Information age represents for artists.
Understanding the bigger picture is the first step to clarifying one\'s thinking, and developing a much needed career focus.
Not only that, but the Music business continues to morph, and the future is sure to bring more changes.
The industry is clearly more complex than it used to be, and has more moving pieces than ever before.
These 11 components include: engagement, campaigns, community, collaboration, vinyl records, social media, video, radio, touring, Music licensing & placements, and streaming sites.
First, The New Music Industry: Adapting, Growing, and Thriving in The Information Age explains exactly how the Music industry has changed, and the 11 components it is divided into today.
Then, they must determine a career course for themselves and act on the best Information available to them.
However, in order to take advantage of the opportunities at hand, it is vital for career-minded musicians to understand the changes that the industry has gone through, and how that impacts their approach.
As an independent musician, developing a profitable and sustainable Music career is more realistic today than it has ever been in the past.
Description The Music industry has changed, and there has never been a greater time for independent artists to build a community of followers and fans through the myriad of new media tools available to them