This radical and rigorous rethinking of the traditional MBA program combines solid Business principles with a commitment to environmental and social justice.
This book shows how businesses can pave the way to a Next Economy that meets the basic needs of all people and restores and protects the planetary ecosystem..
Our current economy, what the authors call the Business as Usual Economy, has created a massive wealth gap, a climate crisis, racial division, and needless housing, food, and healthcare shortages.
It draws on the authors\' experience of working with over 300 social enterprises, from small organizations like Winona\'s Hemp and Heritage Farm to household names like Ben & Jerry\'s and Patagonia.
The Next Economy MBA is for entrepreneurs seeking to make Business an active force for good.
Sustainable MBA programs, while laudable, are too incremental to make a sufficient impact.
Traditional MBA programs are based on outdated principles that were developed during the Industrial Revolution--and they can be hugely expensive.
And it also touches on topics such as strategies to reverse climate change, nonviolent communication, self-managing organizations, locally self-reliant economies, racial justice, and more.
It covers traditional topics such as Business strategy and structure, finance, marketing, recruiting, and branding from a socially just and environmentally regenerative perspective.
Based on a course field-tested with over 500 students, this book fills that gap.
Many current and aspiring entrepreneurs are looking for a solid Business education that also deeply aligns with their progressive values.
This radical and rigorous rethinking of the traditional MBA program combines solid Business principles with a commitment to environmental and social justice
