Description Offering a deeper understanding of today\'s Internet media and the management theory behind it Platforms are everywhere.
He is author of Anime\'s Media Mix: Franchising Toys and Characters in Japan (Minnesota, 201.
About the Author Marc Steinberg is associate professor of film studies at Concordia University, Montreal.
In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese Platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life--it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.
Analyzing platforms\' immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the Platform story.
Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools Kakao Talk, We Chat, and LINE, and video streaming site Niconico Video, as well as the development of Platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life.
Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world\'s first widespread mobile Internet platform, which became a blueprint for Apple and Google\'s later dominance of the mobile market.
Taking Japan as the key site for global platformization, Steinberg delves into that nation\'s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform.
In The Platform Economy, Marc Steinberg argues that the "platformization" of capitalism has Transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept.
From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform.
Description Offering a deeper understanding of today\'s Internet media and the management theory behind it Platforms are everywhere
