The wise man knows he doesn\'t know.
With his trademark wit, wisdom and critical eye, he shows how great problem solvers and Creative thinkers are those who are not afraid to say "I don\'t know..
In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and Creative thinking that can be applied in advertising, business, and the wider world.
That\'s the Power of ignorance.
The most important step, always, is admitting you don\'t know.
If you don\'t find out, you can never change it.
If you don\'t Admit you don\'t Know what\'s happening, you can never find out.
Instead of saying, "It\'s just a bit bumpy, must be the road," and carrying on, you must acknowledge that something has changed and you don\'t Know What that is.
Without that you can\'t do anything.
The most important step is finding out you\'ve got a puncture.
Something without which you can\'t even begin to fix a puncture.
There\'s something more fundamental than any of those.
What\'s the most important step in fixing a puncture? It isn\'t jacking up the car, or taking the wheel off, or finding the puncture. - Lao Tzu.
The fool doesn\'t Know he doesn\'t know.
The wise man knows he doesn\'t know
